{"id":16696,"date":"2021-01-20T16:23:13","date_gmt":"2021-01-20T09:23:13","guid":{"rendered":"http:\/\/hat.hueuni.dexmanone.com\/?p=16696"},"modified":"2021-01-20T16:24:06","modified_gmt":"2021-01-20T09:24:06","slug":"kho-khan-va-giai-phap-cho-tiep-thi-du-lich-sau-dai-dich","status":"publish","type":"post","link":"http:\/\/dexmanone.com\/kho-khan-va-giai-phap-cho-tiep-thi-du-lich-sau-dai-dich.html","title":{"rendered":"Kh\u00f3 kh\u0103n v\u00e0 gi\u1ea3i ph\u00e1p cho ti\u1ebfp th\u1ecb du l\u1ecbch sau \u0111\u1ea1i d\u1ecbch"},"content":{"rendered":"

\u0110\u1ea1i d\u1ecbch covid \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n m\u1edbi cho ti\u1ebfp th\u1ecb du l\u1ecbch hi\u1ec7u qu\u1ea3. C\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n v\u00e9 truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f3i quen du l\u1ecbch c\u0169ng thay \u0111\u1ed5i, du kh\u00e1ch kh\u1eaft khe h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m du l\u1ecbch v\u00e0 c\u1ea7n nhi\u1ec1u th\u00f4ng tin h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin. Do \u0111\u00f3, h\u1eadu covid, c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n th\u00f4ng c\u0169ng c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 tr\u1ea5n an, thu h\u00fat du kh\u00e1ch v\u00e0 gia t\u0103ng doanh thu.<\/b><\/p>\n

\"infographic-200121-08\"1. \u01afu ti\u00ean ti\u1ebfp th\u1ecb n\u1ed9i dung tr\u00ean n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng<\/b><\/p>\n

Google s\u1ebd chuy\u1ec3n ho\u00e0n to\u00e0n sang l\u1eadp ch\u1ec9 m\u1ee5c \u01b0u ti\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0o th\u00e1ng 3 n\u0103m 2021 v\u00ec thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 tr\u1edf th\u00e0nh thi\u1ebft b\u1ecb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean Google. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n. C\u00e1c th\u00f4ng tin xu\u1ea5t hi\u1ec7n tr\u00ean trang nh\u1ea5t t\u00ecm ki\u1ebfm Google b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i s\u1ebd kh\u00e1c v\u1edbi k\u1ebft qu\u1ea3 khi t\u00ecm tr\u00ean m\u00e1y t\u00ednh, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p du l\u1ecbch c\u1ea7n xem x\u00e9t v\u00e0 t\u1ed1i \u01b0u l\u1ea1i website c\u1ee7a m\u00ecnh. \u0110\u1ea3m b\u1ea3o nh\u1eefng n\u1ed9i dung quan tr\u1ecdng n\u1ed5i b\u1eadt tr\u00ean website khi xu\u1ea5t hi\u1ec7n tr\u00ean tr\u00ecnh duy\u1ec7t \u0111i\u1ec7n tho\u1ea1i nh\u01b0 th\u00f4ng tin chuy\u1ebfn tham quan, h\u00ecnh \u1ea3nh, video. \u0110i\u1ec1u h\u01b0\u1edbng m\u01b0\u1ee3t m\u00e0, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang nhanh, ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng s\u1ebd l\u00e0 \u0111i\u1ec3m c\u1ed9ng.<\/p>\n

2. N\u1ed9i dung c\u1eadp nh\u1eadt v\u00e0 h\u1eefu \u00edch<\/b><\/p>\n

B\u1ea1n kh\u00f4ng c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0a website l\u00ean top t\u00ecm ki\u1ebfm v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a du kh\u00e1ch ch\u1ec9 b\u1eb1ng c\u00e1ch sao ch\u00e9p n\u1ed9i dung n\u1eefa. Xu h\u01b0\u1edbng du l\u1ecbch \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, \u0111\u1ed3ng th\u1eddi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1eefu \u00edch h\u01a1n. S\u1ebd kh\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a du kh\u00e1ch h\u01a1n tr\u01b0\u1edbc \u0111\u00e2y; c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t ch\u1ed7 v\u00e0 chi ph\u00ed c\u0169ng \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc c\u1ea9n th\u1eadn h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. V\u00ec v\u1eady nh\u1eefng th\u00f4ng tin th\u1ef1c t\u1ebf, h\u1eefu \u00edch v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c du kh\u00e1ch. Du kh\u00e1ch c\u0169ng quan t\u00e2m \u0111\u1ebfn v\u00e0 d\u1ec5 tin t\u01b0\u1edfng \u1edf c\u00e1c th\u00f4ng tin theo th\u1eddi gian th\u1ef1c nhi\u1ec1u h\u01a1n. V\u00ec v\u1eady c\u00e1c nh\u00e0 kinh doanh du l\u1ecbch c\u00f3 th\u1ec3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt h\u00e0nh tr\u00ecnh du l\u1ecbch v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean website \u0111\u1ec3 t\u1ea1o d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng \u1edf du kh\u00e1ch.<\/p>\n

\"domenico-loia-hgv2tfoh0ns-unsplash\"<\/p>\n

3. \u0110\u1eb7t ch\u1ed7 theo th\u1eddi gian th\u1ef1c v\u00e0 h\u1ed7 tr\u1ee3 th\u00f4ng tin<\/b><\/p>\n

\u0110\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c du kh\u00e1ch \u01b0u ti\u00ean trong th\u1eddi gian sau \u0111\u1ea1i d\u1ecbch do gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp. N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t website th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u00ec b\u01b0\u1edbc k\u1ebf ti\u1ebfp l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n lu\u00f4n s\u1eb5n s\u00e0ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u1eb7t tr\u00ean website. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c c\u0169ng l\u00e0 k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110\u1ed3ng th\u1eddi, h\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc hay d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 ghi \u0111i\u1ec3m. Sau \u0111\u1ea1i d\u1ecbch, du kh\u00e1ch c\u00f3 xu h\u01b0\u1edbng \u0111\u1eb7t ch\u1ed7 s\u00e1t ng\u00e0y kh\u1edfi h\u00e0nh nhi\u1ec1u h\u01a1n, \u0111\u1ed3ng th\u1eddi quan t\u00e2m \u0111\u1ebfn t\u00ednh linh ho\u1ea1t c\u1ee7a s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng ho\u00e0n h\u1ee7y, v\u00ec v\u1eady h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng s\u1ef1 an t\u00e2m \u1edf du kh\u00e1ch.<\/p>\n

4. Ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean social media<\/b><\/p>\n

T\u00f9y \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7c tr\u01b0ng trang m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau. B\u1ea1n c\u1ea7n t\u00ecm ra th\u1eddi gian th\u00edch h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. N\u00ean ch\u1ecdn 2 k\u00eanh l\u00e0 \u01b0u ti\u00ean, t\u01b0\u01a1ng t\u00e1c, tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn, thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i v\u00e0 duy tr\u00ec c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 hi\u1ec3u v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u trong cu\u1ed9c tr\u00f2 chuy\u1ec7n r\u1ed9ng l\u1edbn h\u01a1n. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u00f3i v\u1ec1 Covid, nh\u01b0ng trong t\u01b0\u01a1ng lai xa h\u01a1n khi du l\u1ecbch ph\u1ee5c h\u1ed3i, s\u1ebd c\u00f2n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u qua m\u1ea1ng x\u00e3 h\u1ed9i. L\u1eafng nghe x\u00e3 h\u1ed9i v\u00ed d\u1ee5 nh\u01b0 t\u00ecm ki\u1ebfm nh\u1eefng g\u1eafn th\u1ebb (#) li\u00ean quan, th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, b\u00ecnh lu\u1eadn, ph\u00e1t tr\u1ef1c ti\u1ebfp hay k\u00eau g\u1ecdi s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3.<\/p>\n

\"william-iven-dfmmzzi3rmg-unsplash\"<\/p>\n

5. T\u1eadn d\u1ee5ng email marketing<\/b><\/p>\n

Ti\u1ebfp th\u1ecb qua email c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 d\u0129 v\u00e3ng, tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y v\u1eabn c\u00f3 nh\u1eefng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ecbnh, khi m\u00e0 ngu\u1ed3n th\u00f4ng tin ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0 kh\u00f4ng t\u1eadp trung. \u0110\u1ed3ng th\u1eddi, trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u00f3 danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn l\u1edbn, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 duy tr\u00ec t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u1eadp nh\u1eadt nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1edbi kh\u00e1ch h\u00e0ng. Sau \u0111\u1ea1i d\u1ecbch, kh\u00e1ch h\u00e0ng \u00edt c\u00f3 xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m nh\u00e0 cung c\u1ea5p m\u1edbi, m\u00e0 s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng nh\u00e0 cung c\u1ea5p \u0111\u00e3 bi\u1ebft v\u00e0 tin t\u01b0\u1edfng nhi\u1ec1u h\u01a1n. Do v\u1eady, kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 m\u1ed9t ti\u1ec1m n\u0103ng l\u1edbn \u0111\u1ec3 gia t\u0103ng doanh thu. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin h\u1eefu \u00edch, qua c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ea1m k\u1ebft<\/b><\/p>\n

Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 th\u00ec xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a ti\u1ebfp th\u1ecb c\u0169ng s\u1ebd \u0111\u1ea9y m\u1ea1nh c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Website, c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u00ean internet l\u00e0 nh\u1eefng \u01b0u ti\u00ean \u0111\u1ec3 gia t\u0103ng hi\u1ec7n di\u1ec7n cho doanh nghi\u1ec7p. N\u1eafm b\u1eaft nhu c\u1ea7u, b\u0103n kho\u0103n c\u1ee7a du kh\u00e1ch v\u00e0 t\u1ed1i \u01b0u n\u1ed9i dung, \u0111\u1ed3ng th\u1eddi chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch s\u1ebd l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch du l\u1ecbch tr\u1edf l\u1ea1i.<\/p>\n

Ngu\u1ed3n: Trekksoft.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea1i d\u1ecbch covid \u0111\u1eb7t ra m\u1ed9t b\u00e0i to\u00e1n m\u1edbi cho ti\u1ebfp th\u1ecb du l\u1ecbch hi\u1ec7u qu\u1ea3. C\u00e1c \u0111\u1ea1i l\u00fd b\u00e1n v\u00e9 truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng c\u00f2n ho\u1ea1t \u0111\u1ed9ng. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f3i quen du l\u1ecbch c\u0169ng thay \u0111\u1ed5i, du kh\u00e1ch kh\u1eaft khe h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m du l\u1ecbch v\u00e0 c\u1ea7n nhi\u1ec1u th\u00f4ng …<\/p>\n","protected":false},"author":1,"featured_media":16697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/16696"}],"collection":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/comments?post=16696"}],"version-history":[{"count":2,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/16696\/revisions"}],"predecessor-version":[{"id":16699,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/16696\/revisions\/16699"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media\/16697"}],"wp:attachment":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media?parent=16696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/categories?post=16696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/tags?post=16696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}