{"id":16719,"date":"2021-01-22T13:24:58","date_gmt":"2021-01-22T06:24:58","guid":{"rendered":"http:\/\/hat.hueuni.dexmanone.com\/?p=16719"},"modified":"2021-01-22T13:24:58","modified_gmt":"2021-01-22T06:24:58","slug":"cong-nghe-khong-cham-chia-khoa-mo-canh-cua-tuong-lai-cho-nganh-khach-san","status":"publish","type":"post","link":"http:\/\/dexmanone.com\/cong-nghe-khong-cham-chia-khoa-mo-canh-cua-tuong-lai-cho-nganh-khach-san.html","title":{"rendered":"C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m \u2013 ch\u00eca kh\u00f3a m\u1edf c\u00e1nh c\u1eeda t\u01b0\u01a1ng lai cho ng\u00e0nh kh\u00e1ch s\u1ea1n"},"content":{"rendered":"
Gi\u1ea3m thi\u1ec3u ti\u1ebfp x\u00fac d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u \u0111\u1ed1i v\u1edbi du kh\u00e1ch trong chuy\u1ebfn \u0111i k\u1ec3 t\u1eeb sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng s\u1ee9c kh\u1ecfe v\u1eeba qua, v\u00ec th\u1ebf, c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00f4ng ti\u1ebfp x\u00fac ch\u1eafc ch\u1eafn c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng h\u01a1n trong th\u1eddi gian t\u1edbi. \u0110\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng c\u00f4ng ngh\u1ec7 quan tr\u1ecdng s\u1ebd l\u00e0 \u0111\u00f2n b\u1ea9y gi\u00fap gia t\u0103ng v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai.<\/b><\/p>\n
Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng so v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c \u0111i l\u1ea1i n\u00f3i chung v\u00e0 \u0111i du l\u1ecbch n\u00f3i ri\u00eang s\u1ebd r\u1ea5t kh\u00e1c bi\u1ec7t trong n\u0103m 2021 v\u00e0 c\u1ea3 trong nh\u1eefng n\u0103m s\u1eafp t\u1edbi. R\u1ea5t nhi\u1ec1u c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n t\u00ecnh h\u00ecnh du l\u1ecbch t\u01b0\u01a1ng lai, v\u00e0 m\u1ed9t trong nh\u1eefng k\u1ebft qu\u1ea3 chung t\u00ecm \u0111\u01b0\u1ee3c sau c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec1u nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m. Skift c\u0169ng \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Oracle Hospitality v\u00e0 Medallia Zingle \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t v\u00e0i kh\u1ea3o s\u00e1t \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00e2m l\u00fd du kh\u00e1ch \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh n\u00ean m\u1ed9t v\u00e0i xu h\u01b0\u1edbng \u0111\u00e1ng l\u01b0u \u00fd v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m trong ng\u00e0nh kh\u00e1ch s\u1ea1n.<\/p>\n
C\u00f3 \u0111\u1ebfn 77% du kh\u00e1ch quan ng\u1ea1i v\u1ec1 vi\u1ec7c ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp t\u1ea1i kh\u00e1ch s\u1ea1n.<\/b><\/p>\n
Trong b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a Medallia Zingle mang t\u00ean \u201cCOVID-19 and the Future of Commerce\u201d, ch\u1ec9 c\u00f3 23% \u0111\u00e1p vi\u00ean tr\u1ea3 l\u1eddi r\u1eb1ng s\u1ed1 l\u1ea7n ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp h\u1ecd ph\u1ea3i th\u1ef1c hi\u1ec7n t\u1ea1i m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh \u0111i \u0111\u1ebfn n\u01a1i \u0111\u00f3 c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 1 trong s\u1ed1 5 ng\u01b0\u1eddi kh\u00f4ng ng\u1ea1i ph\u1ea3i ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi kh\u00e1c nhi\u1ec1u l\u1ea7n trong qu\u00e1 tr\u00ecnh l\u01b0u tr\u00fa t\u1ea1i m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch s\u1ea1n, trong khi 4 du kh\u00e1ch c\u00f2n l\u1ea1i c\u1ea3m th\u1ea5y t\u01b0\u01a1ng \u0111\u1ed1i b\u1eadn t\u00e2m ho\u1eb7c v\u00f4 c\u00f9ng b\u1eadn t\u00e2m khi ch\u1ecdn m\u1ed9t kh\u00e1ch s\u1ea1n n\u1ebfu n\u01a1i \u0111\u00f3 kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3m thi\u1ec3u ti\u1ebfp x\u00fac.<\/p>\n
Ti\u1ebfp \u0111\u00f3, kh\u1ea3o s\u00e1t \u201cA Data-Driven Look at Hospitality\u2019s Recovery\u201d c\u1ee7a Skift v\u00e0 Oracle Hospitality ch\u1ec9 ra r\u1eb1ng c\u00f3 \u0111\u1ebfn 71% du kh\u00e1ch s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn c\u00e1c kh\u00e1ch s\u1ea1n \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 ph\u1ee5c v\u1ee5 \u0111\u1ec3 gi\u00fap gi\u1ea3m thi\u1ec3u ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a: b\u00ean c\u1ea1nh ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ea1m c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng cao thu h\u00fat kh\u00e1ch quay tr\u1edf l\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n
Kh\u00e1ch s\u1ea1n n\u00ean l\u01b0u \u00fd \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/p>\n Theo b\u00e1o c\u00e1o c\u1ee7a Medallia Zingle tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u1ec9 c\u00f3 25% kh\u00e1ch l\u01b0u tr\u00fa s\u1ebd ph\u1ea3n h\u1ed3i l\u1ea1i v\u1edbi kh\u00e1ch s\u1ea1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00ecnh g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh l\u01b0u tr\u00fa. \u0110i\u1ec1u n\u00e0y s\u1edf d\u0129 b\u1edfi kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, trong khi \u0111a s\u1ed1 du kh\u00e1ch l\u1ea1i kh\u00f4ng mu\u1ed1n ph\u1ea3i tranh c\u00e3i tr\u1ef1c di\u1ec7n.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 \u0111\u1ebfn 42% kh\u00e1ch l\u01b0u tr\u00fa cho bi\u1ebft h\u1ecd s\u1eb5n l\u00f2ng quay l\u1ea1i kh\u00e1ch s\u1ea1n n\u1ebfu c\u00e1c tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 m\u00ecnh kh\u00f4ng h\u00e0i l\u00f2ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 thay \u0111\u1ed5i theo h\u01b0\u1edbng t\u00edch c\u1ef1c h\u01a1n. Nh\u01b0 v\u1eady, trong m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a du l\u1ecbch, gi\u1ea3m thi\u1ec3u ti\u1ebfp x\u00fac gi\u1eefa kh\u00e1ch l\u01b0u tr\u00fa v\u00e0 nh\u00e2n vi\u00ean s\u1ebd \u0111\u00f2i h\u1ecfi c\u00e1c kh\u00e1ch s\u1ea1n ngh\u0129 ra m\u1ed9t ph\u01b0\u01a1ng \u00e1n kh\u00e1c \u0111\u1ec3 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd v\u00e0 k\u1ecbp th\u1eddi c\u1eadp nh\u1eadt c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd nhanh ch\u00f3ng th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 hai chi\u1ec1u ph\u00e1t tri\u1ec3n.<\/p>\n M\u1ed9t m\u1eb7t, c\u00f4ng ngh\u1ec7 n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch l\u01b0u tr\u00fa th\u1ea5y thu\u1eadn ti\u1ec7n h\u01a1n khi th\u00f4ng b\u00e1o cho kh\u00e1ch s\u1ea1n n\u1ebfu g\u1eb7p ph\u1ea3i m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n; m\u1eb7t kh\u00e1c, kh\u00e1ch s\u1ea1n c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n v\u00e0 nhanh ch\u00f3ng c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ea1i kh\u00e1ch s\u1ea1n. C\u00e1c c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 kh\u00e1ch s\u1ea1n \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u ti\u1ebfp x\u00fac nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i duy tr\u00ec m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch trong su\u1ed1t qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m.<\/p>\n H\u01a1n n\u1eefa, c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 giao ti\u1ebfp v\u1edbi kh\u00e1ch c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u01a1n, gi\u00fap kh\u00e1ch s\u1ea1n l\u1eadp tr\u00ecnh s\u1eb5n c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi d\u00e0nh cho c\u00e1c c\u00e2u h\u1ecfi v\u00e0 v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p \u0111\u1ec3 t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian truy\u1ec1n \u0111\u1ea1t v\u00e0 x\u1eed l\u00fd th\u00f4ng tin trong b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh.<\/p>\n N\u1ebfu c\u00e1c k\u00eanh th\u00f4ng tin v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch, gi\u00fap kh\u00e1ch s\u1ea1n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c suy ngh\u0129 v\u00e0 t\u00e2m l\u00fd du kh\u00e1ch trong qu\u00e1 tr\u00ecnh tr\u1ea3i nghi\u1ec7m, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb d\u1ecbch v\u1ee5 k\u1ecbp th\u1eddi th\u00ec s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 AI s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c th\u00f3i quen nh\u1ea5t \u0111\u1ecbnh c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng quen thu\u1ed9c v\u1ed1n kh\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00fa \u00fd.<\/p>\n \u0110\u1ed1i v\u1edbi du kh\u00e1ch, vi\u1ec7c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00e1c tr\u1ea3i nghi\u1ec7m c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1eb7c bi\u1ec7t v\u00e0 t\u00ednh ch\u00e2n th\u1ef1c, t\u1eeb \u0111\u00f3 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd c\u0169ng \u0111\u01b0\u1ee3c n\u00e2ng cao. Trong b\u1ed1i c\u1ea3nh c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ea1m ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft v\u00e0 ph\u1ed5 bi\u1ebfn, du kh\u00e1ch c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n quan t\u00e2m nh\u01b0 tr\u01b0\u1edbc. V\u00ec th\u1ebf, n\u1ebfu s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI, kh\u00e1ch s\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c c\u00e1c s\u1edf th\u00edch, th\u00f3i quen c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p \u0111\u00fang c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ebfn nh\u1eefng v\u1ecb kh\u00e1ch c\u00f3 nhu c\u1ea7u t\u01b0\u01a1ng \u1ee9ng.<\/p>\n Theo b\u00e1o c\u00e1o c\u1ee7a Oracle Hospitality, 70% c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch l\u01b0u tr\u00fa s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n c\u00f3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI. Ngo\u00e0i ra, c\u00f3 \u0111\u1ebfn 86% ch\u1ee7 kh\u00e1ch s\u1ea1n \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00f4ng ngh\u1ec7 AI s\u1ebd l\u00e0m gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n T\u1ea1m k\u1ebft<\/b><\/p>\n Ngo\u00e0i nh\u1eefng c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ea1m ph\u1ed5 bi\u1ebfn nh\u01b0 check-in t\u1ef1 \u0111\u1ed9ng, kh\u00f3a ph\u00f2ng b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh hay thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00f4ng ti\u1ebfp x\u00fac ph\u1ee5c v\u1ee5 vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch l\u01b0u tr\u00fa v\u00e0 c\u1eadp nh\u1eadt c\u00e1c th\u00f3i quen, s\u1edf th\u00edch c\u1ee7a h\u1ecd s\u1ebd gi\u00fap kh\u00e1ch s\u1ea1n v\u1eeba ch\u1ee7 \u0111\u1ed9ng \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch, v\u1eeba c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec3u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 theo \u0111\u00fang v\u1edbi mong mu\u1ed1n c\u1ee7a kh\u00e1ch ngay trong th\u1eddi gian l\u01b0u tr\u00fa c\u1ee7a h\u1ecd. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 kh\u00f4ng ti\u1ebfp x\u00fac ngay trong b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh c\u00f3 kh\u1ea3 n\u0103ng r\u1ea5t cao s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c kh\u00e1ch s\u1ea1n m\u1edf c\u00e1nh c\u1eeda ph\u1ee5c h\u1ed3i \u0111\u1ec3 b\u01b0\u1edbc sang giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh tr\u1edf l\u1ea1i trong t\u01b0\u01a1ng lai.<\/p>\n\n
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