{"id":17243,"date":"2021-04-12T15:16:10","date_gmt":"2021-04-12T08:16:10","guid":{"rendered":"http:\/\/dexmanone.com\/?p=17243"},"modified":"2021-04-12T15:17:03","modified_gmt":"2021-04-12T08:17:03","slug":"nhung-thay-doi-thoi-quen-chi-tieu-cua-du-khach-viet-trong-covid-19","status":"publish","type":"post","link":"http:\/\/dexmanone.com\/nhung-thay-doi-thoi-quen-chi-tieu-cua-du-khach-viet-trong-covid-19.html","title":{"rendered":"Nh\u1eefng thay \u0111\u1ed5i th\u00f3i quen chi ti\u00eau c\u1ee7a du kh\u00e1ch Vi\u1ec7t trong Covid – 19"},"content":{"rendered":"

L\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t b\u1edfi Covid-19, ng\u00e0nh du l\u1ecbch \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i trong th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch trong n\u0103m qua. N\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p du l\u1ecbch \u0111\u1ecbnh h\u00ecnh con \u0111\u01b0\u1eddng ph\u1ee5c h\u1ed3i ho\u1ea1t \u0111\u1ed9ng kinh doanh trong t\u01b0\u01a1ng lai.<\/strong><\/p>\n

M\u1ed9t n\u0103m n\u1ed5 l\u1ef1c \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a covid-19 \u0111\u00e3 l\u00e0m l\u1ed1i s\u1ed1ng v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u00f3i quen ti\u00eau d\u00f9ng. Th\u00e1ng 2\/2021, Deloitte v\u1eeba ra m\u1eaft kh\u1ea3o s\u00e1t Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam (Vietnam Consumer Survey), kh\u00e1m ph\u00e1 nh\u1eefng thay \u0111\u1ed5i ch\u00ednh trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t trong b\u1ed1i c\u1ea3nh Covid-19.<\/p>\n

Kh\u1ea3o s\u00e1t cho th\u1ea5y, trong b\u1ed1i c\u1ea3nh kh\u00f3 l\u01b0\u1eddng tr\u01b0\u1edbc nh\u01b0 hi\u1ec7n nay, nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u1ec1 m\u1eb7t kinh t\u1ebf – x\u00e3 h\u1ed9i do Covid-19 \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u1eadn tr\u1ecdng h\u01a1n trong th\u00f3i quen chi ti\u00eau, thay \u0111\u1ed5i th\u1ee9 t\u1ef1 \u01b0u ti\u00ean cho c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1eed d\u1ee5ng trong cu\u1ed9c s\u1ed1ng c\u0169ng nh\u01b0 c\u00e1 k\u00eanh mua h\u00e0ng ch\u00ednh. Trong \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn du l\u1ecbch l\u00e0m m\u1ed9t trong nh\u1eefng kh\u00eda c\u1ea1nh b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u00f5 r\u00e0ng nh\u1ea5t.<\/p>\n

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y ch\u1ecdn l\u1ecdc nh\u1eefng thay \u0111\u1ed5i trong th\u00f3i quen ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m Gi\u1ea3i tr\u00ed & Du l\u1ecbch (Leisure & Holiday) \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong kh\u1ea3o s\u00e1t.<\/p>\n

\"1-2-1024x717\"<\/a><\/p>\n

Nh\u1eefng thay \u0111\u1ed5i trong chi ti\u00eau c\u1ee7a du kh\u00e1ch Vi\u1ec7t<\/strong><\/p>\n

th\u00f4ng qua g\u00f3c nh\u00ecn \u0111\u1ea1i di\u1ec7n c\u1ee7a b\u1ed1n ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh t\u1ea1i Vi\u1ec7t Nam, kh\u1ea3o s\u00e1t c\u1ee7a Deloitte ph\u00e2n t\u00edch nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19 d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong t\u00e2m l\u00fd (heart), chi ti\u00eau (wallet) v\u00e0 t\u00e2m tr\u00ed (mind) c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n

Nh\u00ecn chung, kh\u1ea3o s\u00e1t c\u1ee7a Deloitte cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00e2m l\u00fd (heart) kh\u00e1 t\u00edch c\u1ef1c nh\u1edd nh\u1eefng ph\u1ea3n \u1ee9ng v\u00e0 gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi c\u1ee7a ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam trong th\u1eddi gian qua \u0111\u1ed1i v\u1edbi Covid-19.<\/strong> Tuy nhi\u00ean, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t khi c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf c\u00e1c t\u1ec9nh ph\u00eda B\u1eafc (H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng) \u00edt l\u1ea1c quan h\u01a1n so v\u1edbi ph\u00eda Nam (TP. H\u1ed3 Ch\u00ed Minh, C\u1ea7n Th\u01a1). \u0110\u1eb7c bi\u1ec7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i \u0110\u00e0 N\u1eb5ng k\u00e9m l\u1ea1c quan nh\u1ea5t so v\u1edbi ba th\u00e0nh ph\u1ed1 c\u00f2n l\u1ea1i do \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 c\u1ee7a \u0111\u1ee3t b\u00f9ng ph\u00e1t Covid-19 l\u1ea7n th\u1ee9 hai t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng n\u00e0y.<\/p>\n

\"2-7-1024x683\"<\/a><\/p>\n

\u0110\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 ph\u00e2n b\u1ed5 chi ti\u00eau (wallet)<\/strong>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t chi ti\u00eau th\u1eadn tr\u1ecdng h\u01a1n, \u01b0u ti\u00ean nh\u1eefng nhu c\u1ea7u thi\u1ebft y\u1ebfu v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c chi ti\u00eau t\u00f9y \u00fd. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gi\u1ea3m s\u00fat trong chi ti\u00eau d\u00e0nh cho Gi\u1ea3i tr\u00ed & Du l\u1ecbch, t\u1eeb 4% xu\u1ed1ng c\u00f2n 0,4% so v\u1edbi n\u0103m 2019. Ngo\u00e0i ra, quy \u0111\u1ecbnh \u0111\u00f3ng c\u1eeda c\u00e1c d\u1ecbch v\u1ee5 kh\u00f4ng thi\u1ebft y\u1ebfu v\u00e0 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i \u0111\u1ec3 ki\u1ec3m so\u00e1t Covid-19 \u0111\u00e3 khi\u1ebfn cho chi ti\u00eau d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Gi\u1ea3i tr\u00ed & Du l\u1ecbch, \u0102n u\u1ed1ng, Karaoke & Nightclub b\u1ecb gi\u1ea3m m\u1ea1nh nh\u1ea5t so v\u1edbi c\u00e1c danh m\u1ee5c chi ti\u00eau kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u1ebfp c\u00e1c ho\u1ea1t \u0111\u1ed9ng Gi\u1ea3i tr\u00ed & Du l\u1ecbch v\u00e0o lo\u1ea1i h\u00ecnh chi ti\u00eau t\u00f9y \u00fd v\u00e0 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb c\u1eaft gi\u1ea3m n\u1ebfu x\u1ea3y ra nh\u1eefng kh\u1ee7ng ho\u1ea3ng v\u1ec1 m\u1eb7t kinh t\u1ebf.<\/p>\n

Trong k\u1ebf ho\u1ea1ch chi ti\u00eau h\u00e0ng th\u00e1ng c\u1ee7a h\u1ed9 gia \u0111\u00ecnh, 89% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1eaft gi\u1ea3m chi ti\u00eau h\u00e0ng th\u00e1ng cho ho\u1ea1t \u0111\u1ed9ng Gi\u1ea3i tr\u00ed & Du l\u1ecbch,<\/strong> 9% ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn gi\u1eef nguy\u00ean k\u1ebf ho\u1ea1ch chi ti\u00eau nh\u01b0 tr\u01b0\u1edbc v\u00e0 ch\u1ec9 c\u00f3 2% ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng ng\u00e2n s\u00e1ch chi ti\u00eau h\u1eb1ng th\u00e1ng cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y. Kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y ch\u1ec9 c\u00f3 kho\u1ea3ng 57% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 chi ti\u00eau cho Gi\u1ea3i tr\u00ed & Du l\u1ecbch trong v\u00f2ng 12 th\u00e1ng qua. Trong \u0111\u00f3, Gen Z v\u00e0 Millennials l\u00e0 hai nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1eaft gi\u1ea3m chi ti\u00eau cho Gi\u1ea3i tr\u00ed & Du l\u1ecbch nhi\u1ec1u nh\u1ea5t trong 4 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

V\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y chi ti\u00eau (mind) cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Gi\u1ea3i tr\u00ed & Du l\u1ecbch, c\u00f3 29% ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y h\u1ecd chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong danh m\u1ee5c n\u00e0y.<\/p>\n

\"3-2-1024x676\"<\/a><\/p>\n

Ngo\u00e0i ra, k\u00eanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\/Tr\u1ef1c tuy\u1ebfn l\u00e0 k\u00eanh mua h\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng \u0111\u1ec3 chi ti\u00eau cho Gi\u1ea3i tr\u00ed & Du l\u1ecbch trong b\u1ed1i c\u1ea3nh \u0110\u1ea1i d\u1ecbch. Trong \u0111\u00f3, nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng Millennial l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u00edch chi ti\u00eau tr\u00ean k\u00eanh n\u00e0y nh\u1ea5t, v\u1edbi 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Millennial \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n c\u00f3 s\u1edf th\u00edch mua s\u1eafm c\u00e1c d\u1ecbch v\u1ee5 Gi\u1ea3i tr\u00ed & Du l\u1ecbch tr\u00ean k\u00eanh n\u00e0y. Tuy nhi\u00ean, y\u1ebfu t\u1ed1 \u0111\u1ecba l\u00fd c\u0169ng t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t trong s\u1edf th\u00edch mua s\u1eafm qua k\u00eanh tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i (14%) v\u00e0 th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (13%) c\u00f3 xu h\u01b0\u1edbng th\u00edch chi ti\u00eau tr\u00ean k\u00eanh n\u00e0y h\u01a1n s\u01a1 v\u1edbi \u0110\u00e0 N\u1eb5ng (7%) v\u00e0 C\u1ea7n Th\u01a1 (2%).<\/p>\n

Ngo\u00e0i ra, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u0169ng b\u00e0y t\u1ecf mong mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n. Nhu c\u1ea7u n\u00e0y th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n so v\u1edbi gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i l\u1edbn. Do \u0111\u00f3, n\u1ebfu c\u00e1c doanh nghi\u1ec7p du l\u1ecbch bi\u1ebft c\u00e1ch \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u v\u1ec1 k\u00eanh v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u00e2y h\u1ee9a h\u1eb9n l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\n

Ngu\u1ed3n:https:\/\/destination-review.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 nh\u1ea5t b\u1edfi Covid-19, ng\u00e0nh du l\u1ecbch \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u thay \u0111\u1ed5i trong th\u00f3i quen chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch trong n\u0103m qua. N\u1eafm b\u1eaft nh\u1eefng thay \u0111\u1ed5i n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 …<\/p>\n","protected":false},"author":1,"featured_media":17245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/17243"}],"collection":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/comments?post=17243"}],"version-history":[{"count":2,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/17243\/revisions"}],"predecessor-version":[{"id":17248,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/17243\/revisions\/17248"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media\/17245"}],"wp:attachment":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media?parent=17243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/categories?post=17243"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/tags?post=17243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}