Theo \u0111\u00f3, Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ban h\u00e0nh nh\u1eb1m qu\u1ea3ng b\u00e1, \u0111\u1ecbnh v\u1ecb Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch h\u1ea5p d\u1eabn h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam, g\u00f3p ph\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e1t tri\u1ec3n du l\u1ecbch Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2030.<\/p>\n
Du l\u1ecbch Vi\u1ec7t Nam s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn c\u1ee7ng c\u1ed1, n\u00e2ng cao s\u1ef1 nh\u1eadn bi\u1ebft, hi\u1ec3u bi\u1ebft, s\u1ef1 quan t\u00e2m, y\u00eau th\u00edch v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng \u0111\u1ed1i v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch Vi\u1ec7t Nam; Kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn, ch\u1ea5t l\u01b0\u1ee3ng, b\u1ec1n v\u1eefng, \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch chi ti\u00eau cao, l\u01b0u tr\u00fa d\u00e0i ng\u00e0y; T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp website, l\u01b0\u1ee3ng th\u00e0nh vi\u00ean tham gia c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a T\u1ed5ng c\u1ee5c Du l\u1ecbch, t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n
\u0110\u1ed3ng th\u1eddi, c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed x\u1ebfp h\u1ea1ng c\u1ee7a Vi\u1ec7t Nam v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan marketing du l\u1ecbch (v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn qu\u1ed1c gia, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 du l\u1ecbch, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1ec1 gi\u00e1\u2026) thu\u1ed9c B\u1ed9 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 N\u0103ng l\u1ef1c ph\u00e1t tri\u1ec3n du l\u1ecbch c\u1ee7a Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf th\u1ebf gi\u1edbi.<\/p>\n
M\u1ee5c ti\u00eau \u0111\u1ebfn n\u0103m 2025, ph\u1ee5c h\u1ed3i v\u00e0 ph\u1ea5n \u0111\u1ea5u \u0111\u00f3n 18 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf; ph\u1ee5c v\u1ee5 130 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba, duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch n\u1ed9i \u0111\u1ecba t\u1eeb 8 – 9%\/n\u0103m. \u0110\u1ebfn n\u0103m 2030, \u0111\u00f3n 35 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 13 – 15%\/n\u0103m; ph\u1ee5c v\u1ee5 160 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch n\u1ed9i \u0111\u1ecba, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch n\u1ed9i \u0111\u1ecba t\u1eeb 4 – 5%\/n\u0103m.<\/p>\n
V\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch qu\u1ed1c gia, ti\u1ebfp t\u1ee5c l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam g\u1eafn v\u1edbi ti\u1ec1m n\u0103ng, l\u1ee3i th\u1ebf qu\u1ed1c gia, b\u1ea3n s\u1eafc v\u0103n h\u00f3a, \u1ea9m th\u1ef1c \u0111\u1eb7c s\u1eafc, di s\u1ea3n l\u00e2u \u0111\u1eddi, con ng\u01b0\u1eddi n\u1ed3ng h\u1eadu, c\u1ea3nh quan t\u01b0\u01a1i \u0111\u1eb9p, k\u1ebft n\u1ed1i v\u1edbi y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac, tinh th\u1ea7n c\u1ee7a kh\u00e1ch du l\u1ecbch, \u0111\u1ea3m b\u1ea3o \u0111em l\u1ea1i c\u00e1c tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1ed9c \u0111\u00e1o, nguy\u00ean b\u1ea3n, ch\u00e2n th\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t trong h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u, g\u1eafn th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam v\u1edbi th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch v\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m du l\u1ecbch. \u0110\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t trong h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
V\u1ec1 ti\u00eau \u0111\u1ec1, bi\u1ec3u t\u01b0\u1ee3ng, ti\u1ebfp t\u1ee5c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch Vi\u1ec7t Nam v\u1edbi ti\u00eau \u0111\u1ec1 v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u201cVietnam – Timeless Charm\u201d \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00e1ch du l\u1ecbch qu\u1ed1c t\u1ebf v\u00e0 \u201cVi\u1ec7t Nam – V\u1ebb \u0111\u1eb9p b\u1ea5t t\u1eadn\u201d \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00e1ch du l\u1ecbch n\u1ed9i \u0111\u1ecba. Ph\u00e1t tri\u1ec3n c\u00e1c ti\u00eau \u0111\u1ec1, bi\u1ec3u t\u01b0\u1ee3ng nh\u00e1nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n
V\u1ec1 \u0111\u1ecbnh h\u01b0\u01a1ng s\u1ea3n ph\u1ea9m du l\u1ecbch, t\u1eadp trung ti\u1ebfp th\u1ecb c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m du l\u1ecbch ch\u1ee7 y\u1ebfu g\u1ed3m c\u00f3: Du l\u1ecbch bi\u1ec3n, \u0111\u1ea3o; Du l\u1ecbch v\u0103n h\u00f3a; Du l\u1ecbch sinh th\u00e1i; Du l\u1ecbch \u0111\u00f4 th\u1ecb, trong \u0111\u00f3, t\u1eadp trung v\u00e0o c\u00e1c \u0111\u00f4 th\u1ecb tr\u1ecdng \u0111i\u1ec3m du l\u1ecbch nh\u01b0 H\u1ea1 Long, Nha Trang, Phan Thi\u1ebft, Ph\u00fa Qu\u1ed1c, \u0110\u00e0 L\u1ea1t, Sa Pa; g\u1eafn k\u1ebft du l\u1ecbch v\u1edbi ph\u00e1t tri\u1ec3n kinh t\u1ebf ban \u0111\u00eam.<\/p>\n
Ngo\u00e0i ra, \u0111\u1ea9y m\u1ea1nh ph\u00e1t tri\u1ec3n c\u00e1c lo\u1ea1i h\u00ecnh, s\u1ea3n ph\u1ea9m du l\u1ecbch m\u1edbi nh\u01b0 du l\u1ecbch k\u1ebft h\u1ee3p ch\u1eefa b\u1ec7nh, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe; du l\u1ecbch n\u00f4ng nghi\u1ec7p, n\u00f4ng th\u00f4n; du l\u1ecbch c\u00f4ng nghi\u1ec7p; du l\u1ecbch th\u1ec3 thao; c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch du l\u1ecbch nh\u01b0 du l\u1ecbch MICE, du l\u1ecbch gi\u00e1o d\u1ee5c, du l\u1ecbch du thuy\u1ec1n, du l\u1ecbch l\u00e0m \u0111\u1eb9p.<\/p>\n
V\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, giai \u0111o\u1ea1n 2022-2025, ph\u1ee5c h\u1ed3i c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng; k\u1ebft h\u1ee3p thu h\u00fat c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i: \u1ea4n \u0110\u1ed9, c\u00e1c n\u01b0\u1edbc Trung \u0110\u00f4ng. Giai \u0111o\u1ea1n 2026-2030, duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 c\u00e1c th\u1ecb tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng: c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng B\u1eafc \u00c1, Ch\u00e2u \u00c2u, khu v\u1ef1c ASEAN, B\u1eafc M\u1ef9, Nga, Ch\u00e2u \u0110\u1ea1i d\u01b0\u01a1ng; t\u0103ng th\u1ecb ph\u1ea7n kh\u00e1ch c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau cao; \u0111a d\u1ea1ng h\u00f3a c\u00e1c th\u1ecb tr\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n
\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, giai \u0111o\u1ea1n 2022-2025, s\u1ebd ph\u1ee5c h\u1ed3i v\u00e0 gi\u1eef v\u1eefng \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng kh\u00e1ch n\u1ed9i \u0111\u1ecba. Giai \u0111o\u1ea1n 2026-2030, ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh khai th\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1ch n\u1ed9i \u0111\u1ecba, \u0111a d\u1ea1ng h\u00f3a c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau g\u1ed3m kh\u00e1ch gia \u0111\u00ecnh, thanh ni\u00ean, gi\u00e1o d\u1ee5c, kh\u00e1ch doanh nghi\u1ec7p, kh\u00e1ch MICE. T\u1eadp trung th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng kh\u00e1ch c\u00f3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa, kh\u00e1ch \u0111i du l\u1ecbch v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c c\u0169ng \u0111\u1ec1 ra c\u00e1c nhi\u1ec7m v\u1ee5, gi\u1ea3i ph\u00e1p tr\u1ecdng t\u00e2m, trong \u0111\u00f3 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 \u0111\u1ed5i m\u1edbi, \u0111a d\u1ea1ng h\u00f3a c\u00e1c h\u00ecnh th\u1ee9c marketing du l\u1ecbch, \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1. Tri\u1ec3n khai \u0111a d\u1ea1ng, linh ho\u1ea1t c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng, t\u1eebng giai \u0111o\u1ea1n, k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/p>\n
\u0110\u1ed5i m\u1edbi ph\u01b0\u01a1ng th\u1ee9c, c\u00f4ng c\u1ee5, n\u1ed9i dung, t\u0103ng c\u01b0\u1eddng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 trong x\u00fac ti\u1ebfn, qu\u1ea3ng b\u00e1 du l\u1ecbch. X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch marketing k\u1ef9 thu\u1eadt s\u1ed1 g\u1eafn k\u1ebft v\u1edbi k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. T\u1eadp trung \u0111\u1ea7u t\u01b0 marketing n\u1ed9i dung, x\u00e2y d\u1ef1ng c\u01a1 ch\u1ebf ph\u00e1t tri\u1ec3n, ph\u00e2n ph\u1ed1i n\u1ed9i dung, c\u00e1c s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing du l\u1ecbch; \u0110\u1ed5i m\u1edbi, \u0111a d\u1ea1ng h\u00f3a c\u00e1c h\u00ecnh th\u1ee9c marketing du l\u1ecbch, \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1.<\/p>\n
T\u1ed5ng c\u1ee5c Du l\u1ecbch l\u00e0 c\u01a1 quan ch\u1ee7 tr\u00ec t\u1ed5 ch\u1ee9c tri\u1ec3n khai Chi\u1ebfn l\u01b0\u1ee3c Marketing du l\u1ecbch Vi\u1ec7t Nam. Tr\u00ean c\u01a1 s\u1edf kinh ph\u00ed \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc c\u1ea5p v\u00e0 m\u1ee5c \u0111\u00edch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Qu\u1ef9 H\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n du l\u1ecbch quy \u0111\u1ecbnh t\u1ea1i Quy\u1ebft \u0111\u1ecbnh s\u1ed1 49\/2018\/Q\u0110-TTg c\u1ee7a Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7, Qu\u1ef9 t\u1ed5ng h\u1ee3p, nghi\u00ean c\u1ee9u, \u0111\u1ec1 xu\u1ea5t nhi\u1ec7m v\u1ee5 h\u00e0ng n\u0103m tr\u00ecnh B\u1ed9 tr\u01b0\u1edfng B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch ph\u00ea duy\u1ec7t, tri\u1ec3n khai c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a Chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n
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