{"id":23051,"date":"2023-10-18T19:49:37","date_gmt":"2023-10-18T12:49:37","guid":{"rendered":"http:\/\/dexmanone.com\/?p=23051"},"modified":"2023-10-18T19:49:39","modified_gmt":"2023-10-18T12:49:39","slug":"ky-nguyen-cua-su-thau-hieu-du-khach-su-chuyen-doi-tu-b2b-sang-b2c","status":"publish","type":"post","link":"http:\/\/dexmanone.com\/ky-nguyen-cua-su-thau-hieu-du-khach-su-chuyen-doi-tu-b2b-sang-b2c.html","title":{"rendered":"K\u1ef7 nguy\u00ean c\u1ee7a S\u1ef1 Th\u1ea5u hi\u1ec3u Du kh\u00e1ch: S\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb B2B sang B2C"},"content":{"rendered":"\n<div class=\"entry-content\">\n<p><em>Ng\u00e0nh du l\u1ecbch ghi nh\u1eadn m\u1ed9t s\u1ef1 chuy\u1ec3n m\u00ecnh (transform) t\u1eeb m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B) sang m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng-kh\u00e1ch du l\u1ecbch (B2C) trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ch\u00eca kh\u00f3a c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o trong b\u1ed1i c\u1ea3nh du l\u1ecbch hi\u1ec7n t\u1ea1i n\u1eb1m \u1edf vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, kh\u00e1ch du l\u1ecbch, ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1 \u0111\u00edch th\u1ef1c c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. S\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u00fap du kh\u00e1ch li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00f4ng tin. Do \u0111\u00f3, h\u1ecd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean s\u00e1ng su\u1ed1t v\u00e0 c\u0169ng kh\u00f3 t\u00ednh h\u01a1n h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. S\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a du l\u1ecbch t\u1ef1 t\u00fac.<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-11444 lazyloaded\" src=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-1024x512.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-1024x512.png 1024w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-300x150.png 300w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-768x384.png 768w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-600x300.png 600w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1.png 1200w\" alt=\"\" width=\"1024\" height=\"512\" data-src=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-1024x512.png\" data-srcset=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-1024x512.png 1024w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-300x150.png 300w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-768x384.png 768w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1-600x300.png 600w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/Outbox_Anh-blog-5-1.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 gia t\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Facebook, Instagram v\u00e0 YouTube \u0111\u00e3 thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a truy\u1ec1n th\u00f4ng. M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1 cao s\u1ef1 chia s\u1ebb, v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng mong mu\u1ed1n truy\u1ec1n \u0111\u1ea1t. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. Tuy nhi\u00ean \u0111\u00e2y c\u0169ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng, m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi du kh\u00e1ch. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a du kh\u00e1ch h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai , \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a nh\u1eefng th\u00f4ng \u0111i\u1ec7p, chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn c\u1ee5 th\u1ec3 v\u00e0 linh ho\u1ea1t h\u01a1n thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ed1i t\u00e1c trung gian ho\u1eb7c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u201c\u0111\u00e1nh \u0111\u1ed3ng\u201d cho to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-11436 lazyloaded\" src=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-1024x512.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-1024x512.png 1024w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-300x150.png 300w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-768x384.png 768w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-600x300.png 600w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1.png 1200w\" alt=\"\" width=\"1024\" height=\"512\" data-src=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-1024x512.png\" data-srcset=\"https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-1024x512.png 1024w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-300x150.png 300w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-768x384.png 768w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1-600x300.png 600w, https:\/\/the-outbox.com\/wp-content\/uploads\/2023\/10\/4-1.png 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u0110i \u0111\u00f4i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, nhu c\u1ea7u v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a ng\u00e0y c\u00e0ng t\u0103ng. Kh\u00e1ch du l\u1ecbch kh\u00f4ng c\u00f2n h\u00e0i l\u00f2ng v\u1edbi c\u00e1c g\u00f3i du l\u1ecbch m\u1ed9t lo\u1ea1i h\u00ecnh ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3. H\u1ecd mu\u1ed1n nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd nh\u1eefng \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n<p>M\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng kh\u00e1c l\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a du l\u1ecbch c\u00e1 nh\u00e2n ho\u1eb7c du l\u1ecbch t\u1ef1 t\u00fac. Theo ghi nh\u1eadn c\u1ee7a Outbox trong nh\u1eefng n\u0103m v\u1eeba qua, h\u00ecnh th\u1ee9c du l\u1ecbch t\u1ef1 t\u00fac ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c du kh\u00e1ch l\u1ef1a ch\u1ecdn t\u1eeb 62% trong n\u0103m 2019, \u0111\u1ebfn xuy\u00ean su\u1ed1t trong 3 qu\u00fd \u0111\u1ea7u n\u0103m 2023 con s\u1ed1 n\u00e0y \u0111\u00e3 l\u00ean \u0111\u1ebfn h\u01a1n 80%.<\/p>\n<p>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch du l\u1ecbch ch\u1ecdn c\u00f3 th\u1ec3 t\u1ef1 do s\u1eafp x\u1ebfp chuy\u1ebfn \u0111i nh\u01b0 \u0111\u1eb7t chuy\u1ebfn bay, ch\u1ed7 \u1edf v\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ri\u00eang m\u00ecnh thay v\u00ec th\u00f4ng qua m\u1ed9t c\u00f4ng ty l\u1eef h\u00e0nh. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch du l\u1ecbch linh ho\u1ea1t h\u01a1n v\u00e0 ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m du l\u1ecbch c\u1ee7a h\u1ecd, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi h\u01a1n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>S\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb B2B sang B2C kh\u00f4ng ch\u1ec9 di\u1ec5n ra trong ng\u00e0nh du l\u1ecbch. N\u00f3 \u0111ang di\u1ec5n ra \u1edf m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a n\u1ec1n kinh t\u1ebf. C\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 \u0111ang nh\u1eadn ra r\u1eb1ng h\u1ecd c\u1ea7n t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<p>Vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb B2B sang B2C l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c nh\u01b0ng c\u0169ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n: https:\/\/the-outbox.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh du l\u1ecbch ghi nh\u1eadn m\u1ed9t s\u1ef1 chuy\u1ec3n m\u00ecnh (transform) t\u1eeb m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (B2B) sang m\u00f4 h\u00ecnh doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng-kh\u00e1ch du l\u1ecbch (B2C) trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. Ch\u00eca kh\u00f3a c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u00e0o trong b\u1ed1i c\u1ea3nh du l\u1ecbch hi\u1ec7n t\u1ea1i n\u1eb1m \u1edf vi\u1ec7c th\u1ea5u &hellip;<\/p>\n","protected":false},"author":1,"featured_media":23052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[],"_links":{"self":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/23051"}],"collection":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/comments?post=23051"}],"version-history":[{"count":1,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/23051\/revisions"}],"predecessor-version":[{"id":23053,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/posts\/23051\/revisions\/23053"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media\/23052"}],"wp:attachment":[{"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/media?parent=23051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/categories?post=23051"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dexmanone.com\/wp-json\/wp\/v2\/tags?post=23051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}